Greenie — Branding for an Organic Supermarket

Brand identity project developed in collaboration with conHstudio. Greenie is a modern organic supermarket that celebrates freshness, sustainability, and imagination. The concept brings to life the Greenies — small, mischievous characters who secretly care for the store’s natural products. The visual identity combines illustration, color, and storytelling to create a brand that feels warm, alive, and rooted in everyday magic.